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Inbound marketing: getting results
If you’ve been thinking about inbound, or digital marketing, but just aren’t sure how to get started, or if you’ve tried unsuccessfully to get a new campaign off the ground and were disappointed with...
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Content that attracts clients
If you’ve been writing a blog, newsletter or social media posts for a long time and have yet to see the payoff from your efforts, now may be a good time to revisit your content strategy. And if you...
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PR and inbound marketing
It’s funny how things come full circle. In the heyday of advertising (think “Mad Men”), the publicists and ad men were kings. They wrote your messages, designed your creative, built relationships with...
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Marketing automation tools
Year after year, organizations develop marketing plans based on past performance, with perhaps a few new tactics added into the mix, to see if they can return better results. But often we don’t go far...
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A business guide to social media
It’s getting intense out there. Forget avoiding politics — you’re lucky if you dodge the incessant commentary from that kid from high school, the negatively charged social discourse surrounding data...
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Keep your customers coming back
Consider for a moment the businesses you frequent as a buyer — the go-to restaurant where you always order the same meal and where the bartender knows how you take your drink, the café with that...
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‘Star Trek’ marketing lessons
On the air for less than three years, “Star Trek,” the original series, gave us a lot to think about. It showed a progressive future, where humans had put their petty bickering behind them and reached...
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Are there too many ads?
How do you like your coffee? If you like it with cream and sugar, and I gave it to you black, you might be disappointed. If I put one cream and one sugar in, that might be perfect for you. If so, let’s...
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Generating real leads
Every business owner and salesperson wants qualified new business leads that they can close, add to the client list and build their business empire. If they could reduce their time spent prospecting...
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A return to storytelling
Matt Cookson Storytelling is as old as any spoken language. It is how history was passed down before words were chiseled into stone or put on a printing press. Today, storytelling is trending and has...
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What you should know about user experience and branding
User experience applies to the use of a product, system or service, but how often to you think of it in terms of branding and communication? When I have given workshops on communication strategies, I...
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Social media: the great leveler
The single greatest challenge as a small business owner is keeping up. Keeping up with orders and fulfillment, keeping up with accounting, keeping up with customers. Each day I come to work at...
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Media Relations Rule 1: Know your audience
Sharing information has never been so easy. Just post it, right? Not so fast. The receiver may not be the right person. With an online attention span per message of just six seconds, if they are not...
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Marketing automation tools
Year after year, organizations develop marketing plans based on past performance, with perhaps a few new tactics added into the mix, to see if they can return better results. But often we don’t go far...
View ArticleClik here to view.
A business guide to social media
It’s getting intense out there. Forget avoiding politics — you’re lucky if you dodge the incessant commentary from that kid from high school, the negatively charged social discourse surrounding data...
View ArticleClik here to view.
Keep your customers coming back
Consider for a moment the businesses you frequent as a buyer — the go-to restaurant where you always order the same meal and where the bartender knows how you take your drink, the café with that...
View ArticleClik here to view.
‘Star Trek’ marketing lessons
On the air for less than three years, “Star Trek,” the original series, gave us a lot to think about. It showed a progressive future, where humans had put their petty bickering behind them and reached...
View ArticleClik here to view.
Communicating in the time of Covid-19
Jim Merrill I’m sitting at my dining room table writing this piece while my wife works downstairs, and our two kids remote-learn in the next room. Meanwhile, our two dogs alternate between antsy and...
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Reaching out to a remote workforce
We are a digital society, and many have been balancing flexible work schedules that mix working from home, other remote locations and, more recently, a possible or occasional office appearance. For...
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Is it time for you to e-commerce?
Partnering with a colleague, I recently presented a webinar to members and guests of the state’s largest chamber of commerce on how small businesses can add e-commerce to help grow revenues. You can...
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